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Play, Promote, Publish 2025
Marketing Strategies for the Games Industry
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The in-depth workshop Play, Promote, Publish – Marketing Strategies for the Games Industry teaches developers from small independent companies as well as established game developers the necessary marketing and self-marketing skills to successfully place their game on the market and evaluate proper self-publishing strategies as well as publishing via partnerships.
The participants deal intensively with topics such as how to elaborate on suitable marketing strategies, business models and social media channels, how to plan communication for the release, and how to build a community, pre, during, and post release. Additionally, participants shall learn about publishing and publisher relations.
Attendees will benefit from the experience of leading experts in the gaming industry. Networking and group collaboration opportunities allow them to connect with colleagues and experts. The workshop includes full access to the Games Ground Festival Berlin (business and public days) as well as 5 online workshop sessions, every session focusing on a different topic.
CAUTION! THE WORKSHOP HAS BEEN POSTPONED UNTIL EARLY 2026
THIS IS INCLUDED IN THE PROGRAM:
- Comprehensive knowledge transfer in strategy, marketing and publishing
- Industry insights with high practical relevance
- Networking opportunities through direct contact with lecturers and participants
- Certificate of participation
- Coffee, Tea, Water, Snacks & Sweets
- Access to the Games Ground Festival Berlin
| Format | 5 workshop days plus Games Ground Festival Berlin attendance |
| Target Group | Smaller to larger companies, people who want to transfer from another department to marketing, indie studios and students |
| Language | English |
| Location | Online |
| Date | Spring 2026 |
| Time | 09:30 am - 5:00 pm |
| Accommodation | Not included, please arrange your own accommodation. |
| Proof of Participation | Certificate |
Play, Promote, Publish 2025
Achtung! Dieses Produkt ist eine Sonderanfertigung und vom Umtausch ausgeschlossen!
Achtung! Dieses Produkt ist nicht erhältlich!
Diese/s Konfiguration/Produkt ist nur auf Anfrage erhältlich!
What Alumni say
- Insightful, inspirational and well organized workshop covering a whole lot of topics on how to get your game on the market. I learned from the experts and from the other participants as well.
Marianne Tietge, Producer, Fuzzy House
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Head of Studies (Program and Content Management)
Content & Certifications
PR & Communications
PR Campaigns: Media Channels, Social Media, Press, Events, Merch (incl. Hands-On Consulting on individual PR-Strategies for own Projects)
Targeting Strategies (Unlocking Engagement with your Audience)
Different Platforms: e.g. Instagram, Twitch, TikTok
Positioning of your Game in the Market: USP of Project / Company, Aligning USP & Target Groups, Business Model Options, Competitor & Market Analysis
Marketing & Community Building
How to plan and budget a successful Campaign?
Influencer Marketing
Community Building
What works & what does not work? (e.g. Discord, Reddit)
How do I make the most out of my Budget and Resources?
How to market without spending huge Budgets
Self-Publishing & Publishing
Developing a solid Multi-Platform Strategy
The Choice of Genre
Self-Marketing
Steam Marketing
Deciding whether Self-Publishing or going with a Publisher is better?
Finding a proper publishing partner
Bildungszeit
This workshop is recognized as an educational event in accordance with § 10 para. 1 sentence 3 of the Berlin Education Time Act / Berliner Bildungszeitgesetz [BiZeitG].
Please note:
The event will only take place if the number of participants is sufficient to cover the costs. If the number of participants is not reached, EPI has the right to cancel the event up to 2 weeks in advance and, if possible, to postpone it to a later date. The participation fee will be refunded, whereas consequential costs, e.g. travelling expenses, are not reimbursed.
The event will only take place if the number of participants is sufficient to cover the costs. If the number of participants is not reached, EPI has the right to cancel the event up to 2 weeks in advance and, if possible, to postpone it to a later date. The participation fee will be refunded, whereas consequential costs, e.g. travelling expenses, are not reimbursed.