Audience, Marketing and Distribution
Individual module of the master´s program
The module Audience, Marketing and Distribution in extra-occupational education European Film Business and Law offers a 4-day workshop on Creative Content Framework, Marketing Strategies, Tools, Management, Audience Research, Design, Development and Distribution (incl. D2C) in Film and TV.
This module is one of 12 modules of the master´s program and can be taken individually. The scope of learning corresponds to 6 ECTS and is completed with a certificate. Optionally an examination can also be taken to enable credit transfer.
| Language | English |
| Location | Online via Zoom |
| Date | 29.-30.05. (Fri-Sat) & 11.-12.06.2026 (Fri-Sat) |
| Type | Individual Module | 4 days in two blocks |
Overview
speakers
Further lecturers will be confirmed soon and published here.
Module Content
Topics of the first block (May 29/30, 2026) include
- Marketing and Consumer Theories
- Emotional Marketing Approaches: Resonating with Consumers
- Content Marketing and Models: RACE, SOSTAC, Golden Circle, and Case Study
- Deep dive into fundamental Marketing Mechanics
- Branding and building strong Brands, Identity and Image
- Round up: Recent Marketing Trends and Developments to take into consideration
Topics of the second block (June 11/12 2026) include
- Digital Marketing for European Films & Workshop
- Audience Development Workshop
Target Group
Recognition of Achievements
For each individual module, you have the opportunity to take a voluntary examination at the end of the module. This enables you to take advantage of various credit transfer options when starting the complete Master's programme in European Film Business and Law (admission is a prerequisite for this).
Possibilities of recognition if voluntary examination is passed:
Start of the programme within one year after participation in a single module
- The price of the individual module is offset against the total price of the degree programme
- Recognition of 6 credit points (ECTS)
Start of study programme later than one year after participation in a single modul
- Recognition of 6 credit points (ECTS)
Target Group
- Business and legal professionals
- Executives from European and international audiovisual companies active across the value chain, i.e. in production, sales or marketing companies, distributors, broadcasters, platforms, festivals, film institutes and law firms
- professionals seeking to enter the industry
- creative audiovisual professionals who want to deepen their economic and legal knowledge
- graduates of related study programs, incl. film schools as well as young professionals
Further Information
The master´s program
Film – Legal – Business
The executive master's degree program European Film Business and Law LL.M. | MBA equips professionals and executives in film and TV with the necessary skills and tools to master those challenges with competence, ensuring the sustainable development of their companies and an overall dynamic market growth in Europe. The program offers comprehensive insights into the European audiovisual and entertainment landscape from a business as well as a legal perspective. Next to top-class academic expertise, the program offers a significant amount of practice-relevant knowledge, interdisciplinary knowledge exchange, as well as access to top industry experts and their networks.
The master´s program is designed for employees and companies of the media and film industry.
The application deadline for the next intake starting in the winter semester 2025/26 is 31 July 2025.
More about the master´s program
